Popular clothing store makes major change to online shopping and customers can 'instantly' get their items

A POPULAR clothing store has announced a new online shopping policy that makes gift-giving much easier.

Hollister Co. - famous for its beach-inspired apparel, accessories, and fragrances - rolled out its Share2Pay online option.

The retailer said Share2Pay will make it easy for customers to send gift ideas to family and friends.

With the new offering, customers can add whatever items they want into the store's cart.

Once they have decided what they want, guests can send their shopping bag to another person.

To use the option, shoppers must have an account on the Hollister mobile app.

Shoppers can chose Share2Pay when selecting payment options at the end of the purchase.

The option generates a sharable link.

Once the link is sent, the sender can still go back into the bag to make edits to their selections.

Hollister said the new option gives more shopping options to its target customers - teens.

Abercrombie & Fitch (A&F), Hollister Co.'s parent company, said in a press release that the payment option "aims to bridge the gap between how teenagers shop and how their parents, for example, pay."

Executives at the brand said that many teen shoppers don't have purchasing power - options like Share2Pay bring more agency to target customers.

"Hollister has been at the forefront of creating seamless shopping for our teen customers and we’re excited to officially add a new payment functionality to our suite of tools," A&F's co-chief of digital and technology officer, Samir Desai, said.

"By listening to our customers and understanding the dynamic between the purchaser and wearer, we discovered a way to reduce friction."

Hollister and A&F representatives did not immediately respond to a request for comment.

The U.S. Sun recently reported on tips and tricks to get A&F and Hollister hauls at even steeper sales.

A TikTok fashion influencer revealed a secret sale at the popular fashion brand - she saved $75 on her purchase.

Celesta (@itscelesta) explained the sale in a video - she noted that finding the deal was a complex process.

"They don't really like to advertise it or anything like that, but you're going to click that first link at the top," the influencer explained.

Once shoppers reached their Hollister login, Celesta showed customers a hidden 25 percent off link.

The U.S. Sun has reported on several shopping steals - here is a dupe for just $3.

Also, see this stylish, new tiny home.